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Melanin Moi x Myavana

CASE STUDY

Location: HOUSTON, TX

Client: MELANIN MOI

Objective: To secure meaningful sponsorships and strategic partnerships for Slaycademy, Melanin Moi’s signature beauty and tech event held at AfroTech 2024, and to amplify the event's impact on Black professionals and innovators.​

Strategy:
Leveraging my expertise as a strategic consultant, I focused on identifying and facilitating partnerships aligned with Melanin Moi’s mission. I utilized my network to secure Myavana, an innovative leader in personalized hair care technology, as a key sponsor and activation partner. This partnership introduced Myavana’s HairAI™ technology to event attendees, aligning with Slaycademy’s theme of empowering the community through beauty and tech.

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Execution:

  • Sponsorship Facilitation: Negotiated and secured Myavana’s financial contribution and live activation at the event.

  • Event Collaboration: Coordinated with Melanin Moi to integrate Myavana’s HairAI™ beauty bar seamlessly into the event experience.

  • Audience Engagement: Ensured the partnership resonated with the target demographic, emphasizing innovation and cultural empowerment.

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Results:

  • Successful Activation: Myavana’s beauty bar was a highlight of the event, offering attendees a hands-on experience with cutting-edge hair care technology.

  • Increased Visibility: The collaboration amplified both brands' reputations as innovators in their fields, fostering deeper connections with AfroTech’s audience.

  • Future Opportunities: Opened discussions for year-round consulting opportunities with Melanin Moi and further collaboration with Myavana.

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The partnership between Melanin Moi and Myavana, facilitated by Beauty, Brain & Brawn Consulting Agency, exemplifies the power of strategic collaboration. It highlights the importance of connecting visionary brands to create experiences that inspire and empower communities.

CLIENT OVERVIEW

Melanin Moi: A brand dedicated to celebrating Black beauty and empowerment, Melanin Moi hosts experiences that merge culture, innovation, and community. Their signature event, Slaycademy, held during AfroTech 2024, showcased the intersection of beauty and tech to an audience of Black professionals, creatives, and entrepreneurs.

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OBJECTIVE

Melanin Moi sought to elevate their event by securing strategic partnerships and sponsorships that aligned with their mission to empower the Black community. Their goal was to attract innovative partners who could enhance the attendee experience, deliver value to their audience, and support the event’s financial success.

CHALLENGE

The team needed a strategic partner with the connections and insight to identify, negotiate, and execute impactful collaborations. They also required someone to bridge the gap between their vision and the brands that could bring it to life.

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SOLUTION

As the founder of Beauty, Brain & Brawn Consulting Agency, I brought my expertise in strategic partnerships and business development to the table. I focused on aligning Melanin Moi with brands that would enhance the Slaycademy experience while contributing to the event's goals.

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Key Actions:

  1. Identifying Opportunities: Using my extensive network, I identified Myavana, a leader in personalized hair care technology, as a potential sponsor that perfectly aligned with Slaycademy’s theme of innovation in beauty and tech.

  2. Negotiating Sponsorship Terms: Collaborated with Myavana to secure their financial contribution and activation at the event. This included coordinating details such as the HairAI™ beauty bar, a live demonstration of their groundbreaking hair analysis technology.

  3. Seamless Integration: Worked closely with Melanin Moi to ensure Myavana’s activation fit seamlessly into the event while resonating with the audience.

  4. Audience Engagement Strategy: Highlighted how Myavana’s HairAI™ technology could serve as both an educational and empowering tool for attendees, emphasizing the value of innovation within the Black beauty space.

RESULTS

  • Enhanced Event Experience: Myavana’s HairAI™ beauty bar became a standout feature, allowing attendees to experience cutting-edge technology while learning about personalized hair care solutions.

  • Brand Visibility: Both Melanin Moi and Myavana saw increased engagement and recognition among AfroTech’s audience, further solidifying their reputations as leaders in their respective fields.

  • Financial Success: The secured sponsorship provided Melanin Moi with critical resources to support event logistics, including design and marketing expenses.

  • New Growth Opportunities: The partnership catalyzed discussions for future collaborations, including long-term consulting with Melanin Moi and additional activations for Myavana.

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