The Paris Experience Season 2

Challenge: Scaling and Expanding Diversity Efforts

​

Following the success of Season 1, The Modelpreneur Bootcamp Paris Experience gained significant attention, attracting participants from around the world. The challenge for Season 2 was to scale the program to accommodate up to 20 participants, while also leading the casting efforts for the production by recruiting local models. Additionally, new production partners across the city sought our expertise to provide the professionalism and training of our models, further expanding our scope of work. This season, the bootcamp also expanded from a one-week program to an intensive two-week experience to accommodate more opportunities with new production partners.

​

Initiative: Scaling and Enhancing the Bootcamp Experience

​

To address these challenges, we expanded the Modelpreneur Bootcamp to not only provide an enriching experience for international participants but also to lead the casting efforts for the entire production. Our key initiatives included:

​

1. Global Recruitment: Leveraging the success of Season 1, we attracted a diverse group of 20 participants from around the world, ensuring a rich and inclusive experience.

2. Local and International Model Casting: We took on the responsibility of casting local models, ensuring seamless integration with the production’s needs and maintaining high standards of diversity and professionalism.

3. Partnership Development: We established new partnerships with production companies across the city, extending our casting, training, and mentoring services to their models and staff, thereby elevating the overall quality of the event.

4. Runway Coordination: In addition to our mentoring and training roles, I took on the role of runway coordinator. This involved working closely with each designer to ensure their vision was executed flawlessly on the runway on show day.

5. Extended Program Duration: We expanded the Bootcamp from one week to two weeks, allowing for a more comprehensive and in-depth training experience for all participants and accommodating more opportunities such as castings, fittings, and additional shows.

6. Exclusive Opportunities: With our new production partners, we were able to offer unique experiences, including our platinum-tier participants getting the chance to walk in a show inside the Eiffel Tower.

7. Sponsorship and Support: We secured sponsors who provided products for our participants, covered accommodation expenses, and arranged ground transportation. In exchange, we provided international influencer marketing for our sponsors during this major world event.

​

Implementation: Comprehensive Training and Coordination

​

Our approach for Season 2 was multi-faceted and focused on delivering a superior experience for all stakeholders:

​

• Intensive Bootcamp Training: We provided comprehensive training sessions covering runway techniques, makeup, hair styling, and professional development, tailored to meet the diverse needs of our international participants.

• Casting and Integration: We organized casting calls for local models, selected top talent, and integrated them into the production, ensuring a cohesive and inclusive lineup.

• Designer Collaboration: I partnered with designers to understand their specific requirements and coordinated all aspects of the runway presentation to ensure their vision was brought to life.

• Professional Partnerships: By collaborating with new production partners, we extended our bootcamp’s influence and ensured consistent quality and professionalism across multiple events.

• Extended Training Period: The two-week duration allowed for more thorough preparation and refinement, resulting in a highly polished and professional presentation.

• Unique Experiences: Our participants, especially those in the platinum tier, benefited from exclusive opportunities such as walking in a show inside the Eiffel Tower, adding prestige and unforgettable experiences to their portfolios.

• Sponsorship Collaboration: We partnered with sponsors who provided essential support, including products, accommodations, and transportation. In return, we offered international influencer marketing, enhancing their brand visibility during Paris Fashion Week.

​

Results: Enhanced Diversity, Professionalism, and Success

​

The outcomes of Season 2 were highly impactful:

​

• Increased Diversity: With 60 total participants from all over the world and local models, the production showcased a rich diversity that resonated with designers and audiences alike.

• Professional Excellence: The training and mentoring provided through the Bootcamp resulted in a highly professional and polished presentation, earning praise from designers and production partners.

• Expanded Reach: The successful partnerships with other production companies broadened our influence and demonstrated the value of our approach to diversity and professional training.

• Runway Success: The close collaboration with designers ensured that each runway presentation met their expectations and highlighted their collections in the best possible light.

• Comprehensive Training: The extended two-week program allowed participants to fully immerse themselves in the experience, leading to more refined skills and greater confidence.

• Prestigious Opportunities: The chance for platinum-tier participants to walk in a show inside the Eiffel Tower significantly enhanced their profiles and provided memorable experiences.

• International Media Coverage: Our participants received publishing in outlets including GQ Magazine, Marie Clare, and Fashion Week Online.

• Enhanced Sponsorship Value: Our sponsors gained substantial international exposure and influencer marketing benefits, strengthening their brand presence during a major world event. Content produced by The Modelpreneur Bootcamp and its participants during Season 2 generated approximately 250,000 impressions. 

​

Scaling Success and Setting New Standards

​

The Modelpreneur Bootcamp Paris Experience - Season 2 successfully scaled our initial efforts and set new standards for diversity and professionalism in fashion productions. By attracting global talent, leading casting efforts, partnering with multiple productions, and offering unique experiences, we were able to significantly enhance the overall quality and inclusivity of Paris Fashion Week.

​

Ready to Transform Your Production?

​

Contact Beauty, Brain & Brawn Consulting today to learn how we can help.​