Strategic advisor for beauty, fashion, and consumer brands navigating culture, technology, and visibility. Creator of Ermatine, the AI decision ecosystem for strategic intelligence.
I advise beauty, fashion, and consumer brand leaders on high-stakes decisions where culture, technology, and visibility intersect, helping them navigate growth without compromising credibility.
COLE WOODS
The Work
You bring the decision. I bring the clarity.
My role isn't execution, it's pattern recognition. I've navigated professional sports, international fashion, beauty tech partnerships, and founder-led ventures. This gives me the ability to see consequences you can't see from inside your business.
What I advise on:
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Strategic partnerships and brand positioning
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Technology integration and consumer trust
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Reputation and cultural dynamics
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High-visibility moments and transitions
Who This Is For
Leaders who:
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Value foresight over speed
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Need strategic perspective, not tactical execution
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Recognize that insight prevents costly mistakes
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Trust their execution capability but want clearer direction
Not for: Anyone looking for deliverables, implementation support, or hands-on project work.
How This Works
For Growth-Stage Brands
Monthly Advisory Retainer: $10,000/month
Strategic guidance for funded brands and established companies navigating complex decisions around partnerships, positioning, and cultural dynamics.
Includes:
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4 strategic sessions monthly
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Ongoing advisory support
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Pure insight. No execution
Capacity is limited. I work with 2-3 brands at a time to ensure depth and attention.
For Early-Stage Founders
Pretty Smart: The Founder's Guide
Founder Intelligence for Building What Institutions Say Yes To
The strategic framework that early-stage beauty and fashion founders need to reach retail readiness. Covering positioning, partnerships, cultural alignment, and decision-making at the intersection of commerce and visibility.
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For Individuals
Ermatine: Strategic Intelligence
Access the frameworks I use with $10k clients for $24.99/month
The AI-powered decision ecosystem that translates strategic intelligence into personal clarity. Discover your frameworks across 14 domains and access Solenne, your AI strategist trained on the Pretty Smart methodology.
Who is Cole Woods?
Former professional athlete (WNBA). International model (Paris Fashion Week). Founded The Modelpreneur Bootcamp across multiple markets. Led strategic partnerships for beauty tech companies at Allure Store NYC, ULTA, and Afrotech. Creator of Ermatine (AI decision ecosystem) and Pretty Smart (applied intelligence series).
Featured: Netflix, ESPN, Vogue, Allure
Named: Top 30 Black Influencer (Philadelphia, 2026), Power 30 Changemaker (Noir Fashion Week)
